Buddhist and Hindu Temples Essay -- Religion, Cultures, Art

Hindu and Buddhist cultures are both rich in religion and expressing their faith through art. The Buddhist culture was formed by Buddha who went out to discover the causes of pain and suffering. Once Buddha realized what the cause was, he provided a set of four guiding principles know as the â€Å"Four Noble Truths† that are exercised in Buddhism (Kleiner, p. 13). The Four Noble truths are â€Å"Life is suffering, the cause of suffering is desire, one can overcome and extinguish desire, the way to conquer desire and end suffering is to follow Buddha’s Eightfold Path†¦Ã¢â‚¬  (p. 13). These truths are expressed in the following of Buddhism and commonly carried out through art. Buddhism is practiced throughout Southeast Asia and southern India where there is a strong presence of Buddhist artwork. This includes art in the form of statues, temples, paintings, and architecture. The two dominant forms or art are the stupas and the chaitya halls that often house t he stupas. The Stupa is a round burial mound that is essential to the Buddhist religion. The stupa itself is not a tomb for the dead, but a housing of Buddha. These means of burial came into existence when Buddha died and was cremated. His remains were then dispusred throughout the burial housing that solid and round. These stupas could not be entered. Stupas can come in many different sizes. There are handheld stupas, and there are giant structure stupas that represent a map of the universe. The most famous of the giant stupas is the Great Stupa of Sanchi. There are different parts of the structural stupas that represent different points in Buddhism. The main parts of the stopas are: the domes shape itself, toranas, the harmika, the yasti, the three chatras, and a stone fenc... ...o Vishvanatha because as you progress towards the main tower, there are a series of towers that ascend in size. With Vishnu being the â€Å"Preserver of the Universe,† the five main towers at Angor Wat represent the five peaks of Mount Meru, which is the mountain at the center of the universe. When Suryavarman II died it is believed the temple absorbed him so he is worshiped as a god. Images and sculptures of Suryavarman II and Vishnu are represented throughout the galleries of the tall towers of Angor Wat. Temples and structures represent religious ideals through the elaborate architecture. Hinduism and Buddhism share similarities because of the depiction of gods in art forms. The buildings of temples are important elements in expressing faiths in the deities because of the preservation and worshipping that takes place in them.

Real Madrid

1. What is the Real Madrid business model? Is it unique? The Real Madrid business model is unique as it changed 360 degrees the concept of sports. They focused on converting Real Madrid into the new Disney of sports.. The club has been owned by its cardholding members and non-cardholding members. A network of fans has promoted the club’s name and ensured the flow of information. At first, by realizing that they can become content providers, Real Madrid aimed to be the best soccer club in the world. As a matter of fact the Real Madrid brand was desired to turn into an international brand. In order to be able to achieve this, its managers identified the following brand drivers: â€Å"(1) size of audience; (2) frequency with which the audience engaged with the brand, as a measure of commitment; (3) socio-demographic characteristics of the audience; and (4) bridges (usually in the form of local fan associations) that could be built to link the brand and the audience†. To get a large audience, passionate about soccer required a commitment to good players, commercialization of the brand and distribution of content (players and games). Real Madrid needed time and financial flexibility, in order to bring the top players and a variety of channels to bring the club’s brand on the market. For financial flexibility, Real Madrid managed to do the rezoning of the club’s old training pitches, recapturing exploitation rights sold off to various operators and licensees, setting up a stand-alone legal entity for management purposes, receiving a loan from Caja Madrid and pursuing opportunities for licensing and sponsoring of its products. To assemble is team of winning players, Real Madrid drew superstars like Zidane, Beckham, Figo, Brazilian striker Ronaldo, team captain Spanish forward Raà ºl, and Brazilian defender Roberto Carlos as well as goalkeeper Iker Casillas. The selling concept was that only the superstars can draw new superstars. In terms of brand and content, Real Madrid expanded the reach of its Real Madrid TV, developed RealMadrid.com and 1 on 1 fan relationships (mobile, TV, internet), and distributed its Real Madrid merchandise through its own stores and retail networks. In order to capitalize on its inner strengths, Real Madrid expanded to Asia and North America by gaining as much elasticity on their brand. 2. Who are Real Madrid’s customers? How is the market segmented? The Real Madrid’s customer are its supportive fans, cardholding and non-cardholding members. They have a love relationship with Real Madrid as they support only the winners and care about their hobby needs. 3. Who has more power – Real Madrid or the players? Real Madrid has an empowering brand power as they set up a leadership flag for quality soccer teams. The players pay for themselves, but as long as they don’t have a leading brand to promote them, they won’t grow on popularity and increase their royalties. 4. What risks does Real Madrid face? Real Madrid cannot capture superstars overnight. The churn rate cannot be controlled. New wealthy investors offer higher salaries to the superstars. Overexposure and excessive commercialization receives already enough criticism. Also in the end soccer is an uncertainty game.

Evergreen Health And Health Access Team Essay - 1600 Words

Evergreen Health has dedicated its time to healthcare quality, safety, and cost-efficiency while maintaining a healthy and productive community. Evergreen Health has a significant influence on patients, to be treated respectfully through their mission and values. Evergreen Hospital values its patients with respectful treatment, privacy, and care—a. At the same time providing excellence in care and cost efficiency., This proved to be helpful because they were rated among the top 5% hospitals in the nation. The Community Health Access Team (CHAT) is working with many charities and with diverse religious affiliations. These inclusive connections with different branches are a positive aspect for Evergreen Hospital. Their bonds with various cultural, educational, religious, and charitable organizations are a positive aspect of the organization. Evergreen Health has made every effort to maintain good relationships with their local communities by establishing a clear mission statement and adhering to their visions and values. The Stakeholders of Evergreen Health are members of the community. Evergreen is a Public Hospital, meaning that the community has voted to use levy funds to finance the facilities and operations. Other stakeholders include the providers, as well as other staff of Evergreen Health, as the facilities contribute to their liveliehoods as well as their overall wellbeing. A successful business is built upon a strong structure. Evergreen Hospital is aShow MoreRelatedEvergreen s Health Leaders ( Ceo ) Essay1493 Words   |  6 PagesEvergreen’s Health leaders (CEO) has many qualities and has higher education backgrounds to lead their Health Care Organizations. They are also cooperating with different partnerships to assemble and organize ways to improve on their quality of care and hospitality. The implementation of Evergreen’s technology has surpassed other hospital leaders by working diligently in a respective and productive manner. The leaders of Evergreen Hospital focus on studying new and important innovations, which helpRead MoreThe Importance Of The Seattle Cancer Service Area887 Words   |  4 PagesThe SCCA service area is one of the most useful and important strategies when it comes to planning purposes. Seattle Cancer Care Alliance (SCCA) allows research teams, cancer specialist, and organizations to come and work together, suc h as Fred Hutchinson Cancer Research Center, Seattle Children’s Hospital, and University of Washington Medicine. All of these prestige organizations expand and translate any type of scientific discoveries into prevention and cures for cancer as the treatment processRead MoreProject Risks and Mitigation Techniques for Oil and Gas Industry1332 Words   |  6 PagesUncertainty This may be the greatest project management risk in the entire industry. Exploratory wells can only provide limited information to the reservoir engineering team – who in turn must take this limited info and provide an educated guess of the amount of reserves to the production team who will soon report to the project team. Prospective oil and gas projects are only progressed from the concept phase if it is believed that the reserves can be recovered safely, efficiently, and most importantlyRead MoreReducing Insider Threat Risk, And Availability Of The Crown Jewels From Being Violated1141 Words   |  5 Pagesinstance, organizations can obtain criminal records at relevant courthouses. In America, there are more than 10,000 courthouses containing court records in more than 3,200 jurisdictions so organizations have a lot of tangible information they can access. In addition, an employer can determine the validity of the claims made by the interviewee. If the individual was dishon est in attempting to get the job, they will most likely also be dishonest when working. Thus, employers should avoid hiring suchRead MoreThe Washington State Coalition Against Domestic Violence Essay1545 Words   |  7 Pagesclients where they are. In this paper, I also explore my role as a mental health counselor in an interdisciplinary response team working with survivors of domestic violence. History of the DV Movement The first section of the WSCADV (n.d.) training discussed the background and history of the DV movement. This section began with an audio interview (Bell Coontz, n.d.) with Stephanie Coontz, a professor of history at Evergreen State College. Coontz discussed the effect that women entering the workforceRead MoreSwot Analysis Finance Department Accounts Department13110 Words   |  53 Pagesindependent research organisation. This plan continues to build on the strategic intent agreed by the BRANZ Board and Executive Team at their combined retreat in late 2011, resolving that BRANZ should take stronger leadership in areas where it will add best value. And so we continue (amongst other work) our product assurance, industry research strategy, information access and productivity work for the coming year. BRANZ GROUP BRANZ has carefully plotted a course through 3 long years of significantRead MoreDoing Business in Curacao Essay14368 Words   |  58 PagesConstruction 3295 3607 Wholesale and Retail 8717 8946 Restaurants and hotels 3526 3427 Transport and storage 3255 3322 Financial intermediation 3309 3344 Real estate, renting 4051 4230 Public administration/Social sec. 4195 4515 Education 2452 2126 Health/Soc.work 4206 4198 Other community 3396 3673 Private households 1739 2236 Extra terr. 12 4 Total 47686 49056 Source: CBS Labour Force Sample Survey 1) 2005 is a 2-year average Minimum Salaries2 1 Source: Central Bureau of Statistics 3 Read MoreVWT Task 1 1014 Essay5448 Words   |  22 Pagesï » ¿Kimberly Patamia VWT Task 1 (1014) Student ID: 000376789 kpatami@my.wgu.edu I have been working as a registered nurse in Tacoma, WA since 2011 and I have chosen to assess the community health of Pierce County. Tacoma is the county seat of Pierce County and the largest city in the county and third largest city in the state (US Census Bureau, 2014). Pierce County is located south of Seattle and is comprised of 1,679 sq. miles, many of which front the Puget Sound. Northern areas of the countyRead MoreImplementation Of An Electronic Prescribing System5537 Words   |  23 Pagesjournal articles, review articles, meta-analysis, and national guidelines on implementing e-Rx systems. Due to the heightened interest for this particular topic, there is a lot of valuable information and guidance available regarding adopting electronic health records (EHR) and e-prescribing systems on HealthIT.gov website and Center of Medicare Medicaid Services websites. In order to analyze different aspects of e-prescribing, five key areas were reviewed in depth. The five areas consist of return onRead MoreThe Need For Strategic Alliances And Other Partners2044 Words   |  9 PagesThis global â€Å"ecosystem† of partners includes enrollment integration, banking technology, HR software solutions, as well as service providers that provide a range of consulting, resale, outsourcing, HR services, and technology which grants our clients access to a comprehensive collaboration strategy. Our channel partnerships become like the volunteers of Folding@home, a variety of parties tapping unused resources to contribute to the power and efficiency of the extended enterprise. Just as F@H encouraged

Definition and Examples of Conceptual Blending

Conceptual blending refers to a set of cognitive operations for combining (or blending) words, images, and ideas in a network of mental spaces to create meaning. The theory of conceptual blending was brought to prominence by Gilles Fauconnier and Mark Turner in The Way We Think: Conceptual Blending and the Minds Hidden Complexities (Basic Books, 2002). Fauconnier and Turner define conceptual blending as a deep cognitive activity that makes new meanings out of old. Examples and Observations Conceptual Blending Theory assumes that meaning construction involves the selective integration or blending of conceptual elements and employs the theoretical construct of conceptual integration networks to account for this process. For example, the process of understanding the sentence In the end, VHS delivered a knock-out punch to Betamax would involve a basic network consisting of four mental spaces . . .. This includes two input spaces (one relating to boxing and another to the competition between rival video formats in the 1970s and 1980s). A generic space represents what is common to the two input spaces. Elements from the input spaces are mapped to each other and projected selectively into the blended space, to derive an integrated conceptualization where the video formats are seen as being engaged in a boxing match, which VHS eventually wins.Blending Theory can be seen as a development of Mental Space Theory, and it is also influenced by Conceptual Metaphor Theory. However, u nlike the latter, Blending Theory focuses specifically on the dynamic construction of meaning.(M. Lynne Murphy and Anu Koskela, Key Terms in Semantics. Continuum, 2010)To monitor public opinion, and to sway it, Time Warner had, in November, launched a campaign called Roll Over or Get Tough, which asked customers to visit a Web site of the same name and vote on whether Time Warner should give in to their demand for massive price increases or keep holding the line. Eight hundred thousand people had done so. (Ninety-five percent of them thought that Time Warner should Get Tough.)Mark Turner, a professor of cognitive science at Case Western Reserve, explained that Time Warner’s use of the forced-choice device was wise from the standpoint of behavioral economics. In order to make choices, people need their options narrowed in advance.Turner saw other cognitive precepts at work in the Roll Over campaign. He explained, The purpose of the ad is to try to get you off your duff and rea lize, Hey, the situation around me is changing, and I better take action. And the campaign’s militaristic echoes, You’re either with us or against us, incorporated, Turner said, a technique called blending, in which a rhetorician exploits what is already in people’s minds. Everybody’s got terrorism on the brain, so if you can have a little hint of that issue in your advertising about cable service: great!, he said.(Lauren Collins, King Kong vs. Godzilla. The New Yorker, January 11, 2010)[B]lending theory can address the meaning of construction in metaphorical expressions that do not employ conventionalized mapping schemes. For example, the italicized portion of this excerpt from an interview with philosopher Daniel Dennet involves a metaphorical blend, Theres not a thing thats magical about the computer. One of the most brilliant things about a computer is that theres nothing up its sleeve, (Edge 94, November 19, 2001). The input domains here are Computer s and Magicians, and the blend involves a hybrid model in which the computer is a magician. However, the connection between these two domains arises purely from the context of this example, as there is no conventional COMPUTERS ARE MAGICIANS mapping in English.(Seana Coulson, Conceptual Blending in Thought, Rhetoric, and Ideology. Cognitive Linguistics: Current Applications And Future Perspectives, ed. by Gitte Kristiansen, Michel Achard, Renà © Dirven, and Francisco J. Ruiz de Mendoza Ibà ¡Ãƒ ±ez. Mouton de Gruyter, 2006) Blending Theory and Conceptual Metaphor Theory Similarly to conceptual metaphor theory, blending theory elucidates structural and regular principles of human cognition as well as pragmatic phenomena. However, there are also some noteworthy differences between the two theories. While blending theory has always been more oriented toward real-life examples, conceptual metaphor theory had to come of age before it was put to the test with data-driven approaches. A further difference between the two theories is that blending theory focuses more on the decoding of creative examples, whereas conceptual metaphor theory is well known for its interest in conventional examples and mappings, i.e. in what is stored in peoples minds. But again, the difference is one of degree and not an absolute one. Blending processes can be routinized and stored if their outcome proves to be useful on more than one occasion. And conceptual metaphor theory is able to explain and accommodate novel figurative linguistic expressions as long as they are compatible with the more general metaphorical makeup of the human mind. Another, perhaps somewhat less important difference lies in the fact that while from the start conceptual blending has pointed to the importance of metonymic construals and thinking for cognitive processes, the conceptual metaphor paradigm has long underestimated the role of metonymy.(Sandra Handl and Hans-Jà ¶rg Schmid, Introduction. Windows to the Mind: Metaphor, Metonymy, and Conceptual Blending. Mouton de Gruyter, 2011)

The Use of the Supernatural in Macbeth by William Shakespeare

The Use of the Supernatural in Macbeth by William Shakespeare In this essay I am going to explore the use of the supernatural in the play Macbeth, written by William Shakespeare. This is going to be done by showing how much power the supernatural elements had and how it influenced peoples mind. The supernatural elements are the use of the witches, the dagger, Banquos ghost and the apparitions in the play. Firstly, the use of the witches in the play is a key element in the supernatural. When the play was written in 1600, people in those days believed in things like the witches and they also believed thought that the power and knowledge of the future came from the devil. All this shows why†¦show more content†¦Come, you spirits that tend on mortal thoughts, unsex me here. Come to my womans breasts for gall (Act 1 Scene 5), her soliloquy shows that she relied on the supernatural by asking for the spirit to get rid of her natural feelings of concern by making her cruel. The interference with the supernatural might cause her to be possessed by ghost when she goes mad and sees blood on her hands. As Macbeth awaits for the signal to make his way up to the stairs, he sees floating dagger and said Thou marshalst me the way that I was going; and such an instrument I was to use. Theres no such thing. It is the bloody business which informs (Act 2 Scene 1). Here Macbeth begins to question whether his mind playing tricks on him or there is presence of evil that put the dagger which being covered with blood. This shows that there is interference of supernatural that leads Macbeth towards the Duncans chamber to do the murder. The dagger symbolizes the point of no return for Macbeth. If he chooses the path in which the dagger leads, there will be no turning back. After Macbeth did the murder, he becomes a king. Although he has already achieve his goal to be a king, he begins to be greedier to not let the Banquos prophecy of being father of kings come true because he thinks he has put a great effort to reach theShow MoreRelatedThe Ultimate Downfall of Macbeth Due to Guilt 842 Words   |  3 PagesIn the play Macbeth by William Shakespeare, Macbeth’s ultimate downfall is due to the guilt he feels over everything he has done. The motif of supernatural forces, specifically the hallucinations and lack of sleep that Macbeth experiences, project the force of the guilt that eventually causes Macbeth’s destruction. Shakespeare uses the motif of supernatural forces to express how the force of the guilt Macbeth feels eventually leads to his final demolition in the play Macbeth. The recurring supernaturalRead MoreMacbeth Themes899 Words   |  4 Pages â€Å"What are the major themes in Macbeth† By Connor Maguire William Shakespeare’s Macbeth a play complete with many themes and viewpoints. The themes are exhibited by the main characters of the play, notably antagonist Macbeth. Themes seen in the play include ambition, where is is portrayed as both dangerous and unnatural. However, it does exist in both good and evil forms in the play. Another theme seen is whether Macbeths actions in the play are a result of fate, or free will. Although outsideRead More The Supernatural in Shakespeares Works Essay1747 Words   |  7 PagesThe Supernatural in Shakespeares Works No one questions the fact that William Shakespeare is a pure genius when it comes to creating immortal characters whose characteristics transcends those of the normal supernatural beings, but most students of literature agree that his uses of the supernatural aren’t merely figments of his creative imagination. Every man, woman, and child is influenced by the age into which they are born and Shakespeare was no exception. Not only does his use of supernaturalRead MoreThe Supernatural Of William Shakespeare s Macbeth983 Words   |  4 PagesAbraham Maslow once said, â€Å"We need not take refuge in supernatural gods to explain our saints and sages and heroes and statesmen, as if to explain our disbelief that mere unaided human beings could be that good or wise.† In an odd way, this applies to William Shakespeare’s tragedies. Shakespeare seemed to frequently fall back on the use of supernatural elements in order to pull his plays together. He would turn to them for aid in his story telling and use them to further explain the scenes that were takingRead MoreOccult and Supernatural Elements in Macbeth1402 Words   |  6 PagesAlthough Macbeth is not classed as being a supernatural play or a play of the occult, there are some elements in the play that Shakespeare uses to effect. It is necessary however, to define what is meant by the terms ‘occult’ and ‘supernatural’: the term ‘occult’ is defined as being ‘supernatural beliefs, practises or phenomenon’ and the term ‘supernatural’ is defined as being ‘attributed to some force beyond scientific understanding or the laws of nature’; both these terms can be associated withRead MoreSupernatural Malevolence In Macbeth Essay958 Words   |  4 Pages The Supernatural Malevolence in Macbeth In William Shakespeare’s time, around the 1600’s, the idea that the supernatural existed was very common. It often can be found in his works, as he has a weakness for dark themes and tragedies. In Macbeth, an impressionable, Scottish General goes to great lengths in order to achieve the title of The King. Witchcraft looms incessantly throughout the play, creating destruction and decay in its path. The supernatural that lingers over Macbeth has a vitalRead MoreSupernatural Soliciting Within Shakespeare s Macbeth1728 Words   |  7 PagesNovember 6th, 2017 Supernatural Soliciting within Shakespeare s Macbeth Shakespeare’s Macbeth is broadly known as a cursed play by a myriad of individuals globally. Given its appalling history of death and disorder, as well as the supernatural elements present within the play, many have come to the latter conclusion. To add, Macbeth is also a tragedy, adding more malediction to the already allegedly accursed play. To create such a tragic, ill-fated play, Shakespeare uses a vast variety ofRead MoreMacbeth - Supernatural Theme809 Words   |  4 PagesThe presence of supernatural forces in William Shakespeare s, Macbeth, provides for much of the play s dramatic tension and the mounting suspense. Several supernatural apparitions throughout the play profoundly affect Macbeth and the evil forces eventually claim Macbeth and destroy his morals. Macbeth s ambition was driven by the prophecies of the three witches and unlike Banquo, he was willing to do anything to assure that they actually transpire. Macbeth is horrified at the notion of killi ngRead MoreAnalysis Of The Tragedy Of Macbeth1207 Words   |  5 Pages The ‘Tragedy of Macbeth’ (also known as ‘Macbeth’) is a play written by William Shakespeare and it was first performed in 1606. This play presents plenty of themes through the action and dialogue throughout the play. Although the play is universally and most commonly referred to as the dark tragedy presented by Shakespeare. The most common themes that were introduced to the audience tend to be femininity versus masculinity, pride and honor, the role of supernatural, temptation and evil and a lotRead MoreMacbeth Literary Essay : Fair Is Foul And Foul Is Fair1297 Words   |  6 PagesMacbeth Literary Essay: â€Å"Fair is foul and foul is fair† In the play Macbeth by William Shakespeare, the characters are often mislead by the impression of reality. The quote â€Å"fair is foul and foul is fair† (Shakespeare 1.1.12), is said by the three witches. This quote is very significant, as it is an elaborate theme throughout the play. Also, the word fair means good, and foul means evil. Fair is foul and foul is fair is a theme that demonstrates how appearances often differs from reality. This

Introduction to Statistics Free Essays

Random Sample: each member of the population has the same chance of being selected Representative Sample: characteristics should represent those of the target population without bias Observational Study: no intervention by the investigator, no treatment imposed Experimental Study: Investigator has some control over the determinant Variables: Categorical – each observation falls into a feline number of groups Nominal: named variables with no implied order e. G. Personality type Ordinal: grouped variables with implied order e. We will write a custom essay sample on Introduction to Statistics or any similar topic only for you Order Now G. Veil of education Continuous – measured variables Discrete: take discrete values e. G. Number of children Numerical: can assume any value within a certain range/elemental e. G. Height Types of Designs: True experiment: researcher has potential to randomly allocate observations to conditions Quasi-experiment: demonstrate a relationship between an IV/DVD researcher makes use of naturally occurring groups, can’t make cause and effect statements Non-experiments (correlation design): question If there Is a relationship between variables, can’t make cause effect statements Between groups: two groups being compared on some outcome measure Within-subjects: participants experience each condition of an IV, with measurements of some outcome taken on each occasion Extraneous variables: variable present In an experiment, which might Interfere with the relationship between IV DVD Confounding variables: mediating variable that can adversely affect the relation between IV/DVD Internal validity: extent to which a casual relationship can be assumed between IV DVD. External validity: degree to which you can generalize the results of your study to mom underlying population T-test One sample t-test – A: data should arise from a normal population Paired t-test -A: must be independent, arise from a normal distribution populations of same spreads Independent sample – A: normally distributed, homogeneity of variances, independence of the observations Correlation/Regression – A: the relation in the population is linear, the residuals in y have a constant standard deviation and the residuals arise from a normal distribution detests of good fit and test of independence – A: expected count has to be larger than five How to cite Introduction to Statistics, Papers

Performance Driven Marketing-Free-Samples for Students-Myassignment

Question: Critically evaluate the proposition that Digital Marketing has replaced traditional Marketing in Strategy Management. Answer: Introduction With the advancement of technology, contemporary business organizations are more inclined towards adopting digital marketing tools towards promoting their products and services. Traditional marketing tools are mostly related to make customers aware regarding the products and service (Tiago and Verssimo 2014). Digital marketing tools have gone far beyond just customer awareness and focus more on customer interaction for gaining increasing customer insights (Lamberton and Stephen 2016). Therefore, digital marketing tools are more effective in providing customized value to the customers than those of traditional marketing tools. This study will critically evaluate the proposition that digital marketing has replaced traditional marketing in strategy management. The study will evaluate this proposition from various aspects of strategy development in organizations. Moreover, the study will also provide some examples for demonstrating the effectiveness of digital marketing tools over the tr aditional marketing tools. Discussion With the advancement in the technology, digital marketing and social media have significant influence on the life of people. Digitalization and social media are at every sphere of peoples life. With the popularity of digitalization, digital marketing has gradually replaced traditional marketing in terms of strategy development in an organization (Taiminen and Karjaluoto 2015). Marketing and strategy development in todays contemporary organizations are not easy job. It needs huge market research, information about changing customer needs, promotion of products and services with shortest period, fostering unique product information through unique channels and lots more. Any strategy formulation needs enough interaction with the customers for identifying their core needs. According to Stone and Woodcock (2014), in traditional marketing, there was very little interaction between the medium used and the customers. Moreover, the intension of traditional marketing was just to provide information to the customers regarding the existence of the brand. However, it was quite difficult for the organization towards understanding the perspectives of the customers regarding the brands. On the other hand, Karjaluoto, Mustonen and Ulkuniemi (2015) digital marketing is extremely beneficial for increased interaction with the customers and understanding the insights of the customers. Apart from just making the customers aware about the products and service, digital marketing can also help the organization towards getting the feedback of the customers regarding the product experience. In this way, digital marketing has actually increased the customer value, as it provide scope to the customers in sharing their experience with the customers. Franco et al. (2014) pointed out that unlike the traditional marketing, in digital marketing, the customers can also share their suggestion over the product improvement. In this way, contemporary organizations can better modify their products and service offerings as per customized needs. It facilitates the organizations towards gaining competitive edge over the rival organizations through formulating customized product strategy. While considering the example of Four Star Pizza, it can be seen that the organization uses digital media marketing for gaining deep insights about the customers regarding their foods. Based on the feedback of the customers, the organization constantly modifies their foods as per customized and preferred tastes of the customers. Such unique customer value facilitates the organization towards gaining competitive advantage over its rivals (Tome and Snoj 2014). Therefore, recently, this organization is much more concentrated on their digital marketing effusiven ess rather than focusing on traditional marketing. Therefore, digital marketing has gradually replaced traditional marketing in regards to strategy development. From the global study, it can be seen more than half of the world use digital media tools for accessing information. In such situation, digital media is the best tool for marketing the products and services with increased exposure of brands to the customers. People all around the world are quite busy in their work life. Wedel and Kannan (2016) stated that people in todays world do not have much time to watch or listen to product or service advertisement over radio, television or any print media. Therefore, traditional marketing is less effective in effective brand exposure to todays customers. However, Vsquez and Escamilla (2014) opined that people are always engaged with digital media either for the purpose of their work or anything else. Moreover, with high level of digitalization, todays customers are more inclined to search for product and service information through digital media tools like social media, emails, websites, video hosting, mobile SMS and others. Moreover, digital m arketing also direct the customers directly to the company websites, where they can access detailed information regarding the products and services. In this way, contemporary organizations can also access the customer visit rate of the websites and understand the popularity of the brand for strategy formulation. Unlike the traditional marketing, in digital marketing, organizations can see their business or product status in real time. According to Jrvinen and Karjaluoto (2015), digital marketing allows the contemporary organizations to oversee the factors, which is not working properly and need quick improvement for better business result. Moreover, modern business organizations can measure the popularity of their brand through measuring the traffic of their websites. As per Levy and Gvili (2015), contemporary organizations can easily measure the traffic of their websites using Google Analytics for measuring specific goals of the websites, blogs and other packaged e-mail marketing solution. The organization can also measure the amount the people opening, reading and converting from the e-mails. Strm, Vendel and Bredican (2014) stated that digital marketing is the best tool for simply measuring the success of the business and making any improvement over the strategy for gaining sustained competitive advantage. In this way, after measuring the brand popularity over the digital media, the organizations can quickly adopt improvement strategy for modifying their brand features for providing unique customer value. In this way, digital marketing has gradually replaced traditional marketing for making more customized business strategies. While considering example of Butlers Chocolates Company in Ireland, the organization uses digital media for getting more interaction with the customers. Moreover, with the help of digital media marketing tools, the organization simply measures the popularity of the chocolate products and makes immediate modification after getting any significant suggestions from the customers (Taneja and Toombs 2014). Such customer concerns through digital media to ols have built the foundation of the business success of this organization. Traditional marketing tools were limited within their era. According to Rani and Rani (2017), in traditional marketing tools, customers were nowhere provided with the scope to refer their preferred brand to mass of their friends and close circles. Therefore, promotional strategies were limited mostly to the individual level of the individual customers. However, Killian and McManus (2015) opined that digital marketing tools always facilitate the contemporary organizations in making their brand promotional messages viral. Moreover, the social media tools like Facebook, Twitter, Youtube and others provide options to the customers towards sharing the information of their preferred products and services to their closed friends. In this way, unlike the traditional marketing tools, digital marketing tools go beyond the individual levels of the customers and make the brand promotional message viral (Stone et al. 2016). In this way, contemporary business organization can perfect manage their promotional strategies through digital marketing tools by replacing the traditional marketing tools. With the globalized nature of businesses, it is almost impossible for the organizations and its marketers to walk around world personally and collect insights about the customers. Furthermore, Abashidze (2017) pointed out that traditional print media marketing and radio, television and billboard advertising was quite ineffective to communicate important information about the products and services to the global customers in real time. In such situation, digital marketing tools are quite effective to reach information product and service information to the customers in real time. Bianchi and Andrews (2015) opined that organization can communicate their important information to the global customers with a fraction of time. Such real time communication of the information to the customers actually enhances the value of the information. On the other hand, Ahuja (2015) opined that traditional marketing tools could not guarantee communication of important information to the customers in real time due to breakthrough in communication channels. However, digital media tools are less influenced any through in communication channels. Therefore, such marketing tools are quite effective in providing real time product and service information to the customers, which manages the right value of the promotional messages. Cost is an important factor to be considered, which has replaced traditional marketing tools with the usage of digital marketing tools. According to Ribn, Monroy and Ortega (2017), traditional marketing tools were quite expensive and the design of traditional marketing media used to increase the overall organizational cost for managing the promotional strategies. Moreover, the advertising channels like television, radio, Yellow Pages, magazines require enough investment from the part of organizations for regularly updating and designing the promotional contents. On the other hand, Kleppinger and Cain (2015) opined that digital marketing tools sometimes needs little investment for updating the digital media pages. However, such investment cost is quite less than those of traditional marketing tools. Moreover, the organization can easily create an e-mail account, social media account, You-Tube pages within fraction of time and without spending much amount of money. In this extent, trad itional marketing methods like television advertisement, radio advertisement, billboards and other is quite expensive and needs huge investment for its perfect design and development. Gottlieb and Bianchi (2017) stated that Contemporary business organizations can develop online marketing strategies with very little cost than traditional marketing strategies. Therefore, digital marketing tools can effectively develop promotional tools for communicating product and service information with much lesser cost than those of traditional marketing tools. Hence, digital marketing tools have gradually replaced the traditional marketing tools in developing and managing promotional strategies. While considering the example of Aer Lingus, the organization has recently given major focus on the digital marketing tools for reducing their overall promotional cost. Moreover, the organization is quite successful in reducing the cost of overall promotional strategies. Furthermore, the organization is now more capable of reaching worldwide customers with lesser time, which enhances the value of the information in real time frame (Earley and Maislin 2016). Furthermore, the cost effecti veness of digital media is also insisting the organization towards replacing the traditional marketing tools with digital marketing tools for its strategy management. Most of the contemporary organizations are ramping up their brand and business on digital marketing campaign, using different channels. Hence, digital marketing tools are quite effective in knowing and understanding the core unique value of the competitor organization. According to Opreana and Vinerean (2015), digital marketing tools are quite effective in identifying and recognizing the core and unique value of the competitor organizations. In such situation, traditional marketing tools are less effective in recognizing the unique attributes of the competitors with limited brand exposure. Killian and McManus (2015) pointed out that with increased brand exposure, digital marketing tools facilitate the organizations to have a look on their competitors strategies and plan accordingly for gaining competitive advantage over their competitors. In this way, digital marketing tools are quite helpful over the traditional marketing tools in gaining competitors information and formulating comp etitive strategies towards beating the competitors. Furthermore, Karjaluoto, Mustonen and Ulkuniemi (2015) opined that real time results from the digital marketing tools facilitate the contemporary organizations in better understanding the competitive scenario in the market. Therefore, the organizations can easily track any limitations in their strategies and improve those strategies towards beating the competitive pressure generated from the competitors. Having a dominant and optimized online presence on digital media through smartphoneand tablets, contemporary organizations can easily influence the buying behavior of the customers. According to Franco et al. (2014), almost 82% of the mobile searchers around the world check on the in-store purchase using their phones. Furthermore, almost 65% of people look for most valuable and accurate information to their queries through the usage of digital media. 33% of mobile users ultimately purchase products and services from different brands than they have in mind because of the information listed. Therefore, it can be said that digital media is quite effective in managing the strategies of customer attraction. On the other hand, Tome and Snoj (2014) stated that traditional marketing tools are ineffective to provide detailed information to the customers. Therefore, such marketing tools are not much effective towards influencing the purchasing behavior of the customers. The limited information provided through the traditional marketing are less influential on customer attraction strategies. Digital marketing tools directly direct the customers towards the main websites of the customers, where they can access detailed information regarding the products and services. Such detailed information provides clear and accurate ideas of products and services to the customers, which lead them towards taking purchasing decisions. In this way, digital marketing tools are quite effective than traditional marketing tools for managing the promotional strategies and attracting customers. Strong digital marketing strategies allow diverse business organizations towards competing with each other on similar line of the sizes. A well structured and reputed website design, which entitles smooth journey for the customers, can be unparallel in promoting the products and services. According to Lamberton and Stephen (2016), traditional marketing tools can be high expensive for the small scale businesses towards promoting their products and services. On the other hand, Vsquez and Escamilla (2014) opined that designing an attractive website can be less expensive for the small scale customers than those of traditional marketing strategies. Moreover, small scale organizations can use same digital media tools and techniques towards competing with the big companies in the same market. Moreover, well designed and developed websites facilitate organizations towards attracting the customers in visiting the products and services. Furthermore, Wedel and Kannan (2016) stated that websites having easy interface assist the organizations in selecting their products and services effectively and order for those products and services. Therefore, unlike the traditional marketing tools, digital marketing tools like attractive websites help even the small scale organization towards beating the large scale organizations. In this way, digital marketing assists in better maintain the competitive strategies. With such advantage of digital marketing, it has gradually replaced the traditional marketing tools. While considering the evidence from GoCar Company in Ireland, it can be found that the organization has attractively designed its websites for easy interaction with the customers. Such attractively designed websites of the organization provides detailed car service information to the customers to the customers. Such precisely constructed websites and detailed information encourage the customers toward taking purchasing d ecisions (Taiminen and Karjaluoto 2015). Therefore, the organization can effectively maintain its competitive strategies over the competitors for gaining competitive advantage. Tradition marketing tools are limited in direct interaction with the customers. Moreover, traditional marketing is only concerned with making the customers aware of the existence of the brands. As per Wedel and Kannan (2016), traditional marketing tools are restricted in gaining inner perspectives of customers with lack of direct interaction with customers. Therefore, organizations are incapable of knowing the information about the brand preferences. Moreover, in traditional marketing, customers are mostly avoided and their concerns are not given much priority. In this way, ignorance of customer concerns actually leads to customer dissatisfaction. On the other hand, Taiminen and Karjaluoto (2015) opined that digital marketing tools like websites and e-marketing even have live chat options for the customers. Such live chat options in the digital marketing tools facilitate the customers in resolving their queries in details. Furthermore, the customers can also provide their feedback on these live chat options regarding the brands. Stone and Woodcock (2014) stated that the customers can also communicate their complaints over these chat options for getting immediate solutions. In this way, organizations can better provide importance to the customer concerns for getting resolving their issues before those issues become the reasons for customer dissatisfaction. Therefore, digital marketing tools are more effective than the traditional marketing tools in maintaining customer retention strategy towards retaining customers for longer time. In this way, digital marketing strategies have replaced the traditional marketing strategies in terms of developing customer retention strategies. According to Tome and Snoj (2014), digital marketing tools are quite effective than those of traditional marketing tools in promoting attractive discounts and offerings in real time. With the limitation of time, customers can often skip the promotional advertisement on their television, radios and newspapers. However, Taiminen and Karjal uoto (2015) opined that most of people are becoming highly tech savvy in the todays world. Therefore, it is easier to persuade the customers with the attractive discounts and offerings with greater exposure in the digital media sites. In this way, digital media facilitates the organization in managing their customer loyalty strategies. Such facilities of digital media marketing have ultimately replaced traditional medial marketing. Conclusion While concluding the study, it can be said that advancement of technology has led the organizations to be concentrated more on digital media marketing than those of traditional media marketing. In traditional media marketing, the organizations get lesser scope towards interacting directly with the customers. On the other hand, in digital media marketing, the organizations can directly interact with the customers. Therefore, in digital marketing, organizations gain deeper insights regarding the customer preferences. Furthermore, the customers can also provide their preferred suggestions over the brands. In this way, contemporary organizations incorporate customized values in their products and services through the recommendations provided by the customers in the digital marketing tools. Such customized value has led the organizations in replacing the traditional marketing tools with digital marketing tools. Furthermore, increased customer interaction with the customers over the digita l marketing tools facilitates in better customer relationship, which is not possible in traditional marketing tools. Unlike the traditional marketing, digital marketing facilitates the contemporary organizations in enhancing its brand exposure through increased customer referrals. Moreover, digital marketing tools have the advantage to make the promotional strategies viral. Therefore, digital marketing tools have ultimately replaced the traditional marketing tools for its increased brand exposure. Apart from that, designing traditional marketing tools is quite expensive for the organizations. 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